How to collect data

Methods & Platforms

A/B testing (try and make VR sample size as large as possible to test assumptions around which departments, demographics, rank seniority, etc had best results)

Example Surveys

Short Term (immediately after training)

Behaviour change 

  1. As a result of this training, do you feel more empowered in understanding how you can be proactive to ensure a more inclusive environment at this organization? Yes/no
  2. How confident do you feel in understanding how you can be proactive to make an inclusive workplace? 1-10
  3. As a result of the training do you think you are more likely to call out and act upon non-inclusive behaviour or decisions that might affect your colleagues? Yes/No. How motivated are you to ensure proactive behaviour? 1-10
  4. As a result of this training, do you think you have more empathy towards excluded colleagues, and how bias can have direct consequences on them? Yes/no
  5. Do you believe you will take some of the learnings from the VR experience into your workplace behaviours? Yes/No

Learning engagement (refer to existing company survey measures for their L&D programs)

  1. How engaged were you during the VR learning experience? 1-10
  2. Do you believe that VR should be further used in learning? Yes/No
  3. Do you believe that VR learning is more impactful method of learning for this topic? 1-10. [feedback]


Medium Term (3 months)

Behaviour change 

  1. As a result of the training do you believe that you are more empathetic in customer dealings? 1-10
  2. Do you feel you are more empowered in ensuring best practices? 1-10
  3. Do you feel your behaviour has changed towards customer dealings as a result of VR? 1-10
  4. Can you give an example of a behaviour where you proactively in considering the customer? [Feedback]
  5. Do you feel the VR learning experience had an influence on your behaviour change? Yes/No

Learning engagement 

  1. How impactful did you find the VR of learning for this topic (vs other methods)? 1-10. [feedback]
  2. Do you believe that VR should be further used in learning? Yes/No




Non-survey Data

Video footage user questions (immediately after use)

  1. How was that experience?
  2. Can you describe the experience?
  3. What did you learn?
  4. Do you think it was valuable?
  5. Will this change your behaviour?
  6. Do you have a better understanding of the unconscious bias now?
  7. Would you like to see VR in future learning?



Existing business lines data (eg. customer service teams KPIs) – Medium to Long term data

  1. Were there more reported incidences of bias? (VR learners vs non-VR learners) Bias Reporting System.
  2. Other ways to measure breaches of bias and discrimination incidences (what are the measurement implementations) – can we access the data?

Download Measurement Strategy.pdf